• ITV History
• Mission
• Vision
• Executives
  • Donald Barrett,
         Founder & President
  • Robert A. Maihos,
         Vice President
  • Shauna Favalora,
         Executive Assistant to      Vice President
  • Steve Paris,
        Executive Vice President
  • Michael Sciucco Esq.,     General Counsel
  • Brad Tuttle,
        Chief Operating Officer
  • Matt Ribaudo, VP of
        Campaign Development &     Production
  • Erin Gallagher, VP of
        Human Resources
  • Catherine Ratcliffe, VP
        of Customer Satisfaction
  • Geoff Gorewitz,
        Director of Quality     Control
  • Dru Martin, Director of
        Video & Campaign     Production
• Careers
  • Career Opportunities
• Facilities
• Directions

Steve Paris, Executive Vice President

"Traditional image or brand advertising can get drowned out by today's flood of marketing messages... And the effectiveness of these messages is nearly impossible to quantify.

Direct Response is great because we get instant feedback on our work. Every time we tweak for optimal performance and conversion rates we measure the results: the number of calls, the number of sales, and the revenue per transaction. The feedback we receive allows us to better understand our audience and create the most effective and profitable campaign."

Executive Vice President Steve Paris knows Direct Response. He has been working in the DR industry since 1998, and his extensive experience makes him an integral part of ITV's wildly successful campaigns. In addition to implementing the creative vision of Donald Barrett, Steve works with all ITV division heads to evaluate, refine and maximize the effectiveness of their division.

Prior to re-joining ITV full-time in December 2005 as Executive Producer, Paris had previously worked on winning ITV campaigns with President and Chairman, Donald Barrett. When ITV experienced its first burst of exponential growth, Paris brought his organizational eye to the ITV expansions. He initiated the implementation of systems and databases, organized and implemented the Customer Satisfaction department, and assisted Barrett in bringing all aspects of ITV in-house. Today, ITV is the only true turnkey infomercial provider in America.

Steve Paris has an uncanny ability to understand the direct response audience and integrate an effective marketing message that targets their interests. He also knows how to implement an effective marketing message into the technical execution of every unique ITV campaign.

His attention to detail combined with his inventive marketing instincts help drive the impressive conversion rates of ITV shows. Steve Paris will help lead the way as ITV continues to grow and set the standard for integrated Direct Response Campaigns. His ability to know what to test and tweak in an ITV campaign maximizes the compounding effect of ITV's synergistic campaigns.

"I'm a strong believer in Pareto's Law, or the 80% - 20% Principle. A small portion of actions or inputs are always responsible for a majority of the effects or rewards. My goal is to always focus on that 20% which matters most."