• Client Services
  • Business Development
  • Campaign Management
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  • Optimizing Returns
• Creative Services
• Sales Center
  • Staff
  • Product Scripts
  • Art of the “Soft Sell”
  • Quality Monitoring
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  • Weekly Productivity     Reporting
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• IT Department
  • Systems & Hardware
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• Fulfillment
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  • Staff
  • Recorded Sales
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• Legal Department
• Accounting & Purchasing
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  • Purchasing

Legal Department

"I know this business from the ground up, and because of our unique in-house setup we can ensure full legal compliance at every step of the campaign."

— Attorney Michael Sciucco Esq., General Counsel

No expensive legal outsourcing

Our in-house, full-time legal staff are experienced in all aspects of direct marketing from intellectual property protection, telemarketing regulations, production to sales and shipping. Our legal team has the latest and most comprehensive information in Direct Response marketing. They regularly attend conferences on advertising and telemarketing law to stay up to date on all of the latest legal developments in the DR world.

Specialty in scientific research

Our paralegal research assistants have strong science backgrounds. They have access to all major online science journals and go to great lengths to compile all applicable information. They ensure competent and reliable scientific evidence to validate all claims. We want the consumer to know what they're getting.

Protection

The FTC (Federal Trade Commission) and the FDA (Food and Drug Administration) don't have any hard and fast rules for the advertising industry, but there is a guide to advertising, and we have extensive industry experience. Our in-house setup gives the legal team hands-on access to every aspect of ITV - ensuring legal compliance at all stages of your campaign. All scripts and outgoing material is reviewed for legal and scientific compliance.

Comprehensive legal compliance

Saving time, money and accelerating the entire legal process, our legal team is onsite during filming. Once the show is ready to air, they review all spoken and implied claims and consult with our science advisor for evidence substantiation. They add all necessary disclaimers and require further edits if necessary. All copy for all websites and product information is reviewed and approved before going live.