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  • Art of the “Soft Sell”
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Art of the “Soft Sell”

The art of the soft offer

ITV offers techniques for closing on hard and soft offer shows that no other company in the industry can duplicate. While most other call centers are really just order takers, we cultivate reps that specialize in closing on soft offer shows, something that takes a high degree of sophistication and product knowledge.

Soft offers boost consumer confidence, tailor to their needs and skyrocket revenue

In contrast to a hard offer, where a price is displayed for the product, the soft offer allows the consumer to call in for information without the stress of being pushed into a purchase. Our sales reps are informed and knowledgeable about the product, and can offer the package that is right for the customer. This system is optimal because it allows testing of pricing packages for best show results without having to reedit the show.