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Staff

Media Buyers

ITV Media buyers are seasoned professionals who evaluate the target audience of your show, and select the stations and times that will bring in the most impressive response rates imaginable. They contact stations, receive avails, negotiate pricing, renew or cancel media based on performance, and ensure there is an abundance of profitable media purchased for your campaign.

Media buying is a tricky business; but ITV Media will do it right because we are experienced and invested in the overall success of your campaign.

Data Management

The Media Data Management Team keeps ITV Media organized and operating efficiently. They organize, prepare and update information as well as make sure all paperwork, media schedules, reports, and databases are modified and accurate. ITV Media Data Management maintains a well organized and efficient media division.

Traffic Officer

The Traffic Officer: coordinates tape delivery with ITV Studios to ensure tapes are sent to the networks and stations, tracks their delivery status, checks that the individual 800 number is correctly assigned, and handles station tape inquiries. The Traffic Officer makes sure products and services are delivered as promised.

Did Not Run Division

The DNR Division gives fast confirmation of media buys that did not run, and applies DNR credits to media database. They follow up with stations and ITV Media Data Management Team to make sure all payments and refunds are accounted for.

ITV Media's number one goal is to buy media to fit your exact needs and create profitable, expanding campaigns.