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Rice Patty and ITV Global enlist the services of Direct Marketing Concepts to sell FlexProtex and Rice N' Shine

July 20, 2005   Boston, MA

Patty McPeak, President of Nutracea and developer of the incredible formula RiSolubles, brought forth two new products to ITV Global. FlexProtex, a supplement for joint health and Rice N' Shine, a meal supplement high in fiber and RiSolubles for overall health and vitality. ITV Global was quick to form a relationship with Patty McPeak and quickly enlisted the assistance of ITV Studios to capture an interview. ITV Media was hired to begin purchasing advertising space and ITV to handle fulfillment, internet and telephone sales.

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