• Flex Protex

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FlexProtex®

Tens of thousands of bottles of FlexProtex® are sold every week, but only a short time ago the product was practically unheard of.

The Patty McPeak Story

Fondly referred to as RicePatty, Patty McPeak had been developing her rice bran products for years before she brought them to ITV, but they were not widely known. ITV was the perfect company to showcase FlexProtex® because Donald Barrett's unique interview format infomercial let Patty explain the amazing nutritional qualities of rice bran, naturally occurring COX-2 Inhibitors, and the other herbs.

Patty has dedicated her life to educating others about health and nutrition. Thirty years ago when she discovered the incredibly nutritive value of rice bran, she cultivated a vision that would change the landscape of world nutrition.

The outer 10% of a rice kernel is removed when rice is milled, discarding 65% of the nutritive value. Patty and her team of scientists worked to develop a technology that would capture and preserve the rice bran.

She has now integrated rice bran into many health products sold by ITV, but her first campaign, and most successful to date, is FlexProtex®.

RicePatty and ITV Join Forces

Before Patty brought her phenomenal products to ITV, they had helped many people regain their health and a better quality of life - but a huge percentage of the public didn't know about them!

ITV Executives came up with a plan that brought amazing new life to Patty's campaign - now, thousands of bottles of FlexProtex® are sold every week!

What was the ITV Solution?

• ITV Studios produced a winning infomercial with Donald Barrett
• ITV Media researched a target audience and tested the show, after a successful test, the campaign was launched into a full scale roll-out.
• ITV Creative Team designed persuasive product literature

What was FlexProtex® missing before ITV? It was missing the expertise and high-powered turnkey results of the DR giant, ITV. An effective and high-quality product, the FlexProtex® campaign just lacked the high quality look, effective media scheduling, incredibly effective call center representatives, and the overall streamlined effectiveness of an in-house DR campaign.

FlexProtex's® Unprecedented Success:

It was like going from zero to sixty in fewer than ten seconds. FlexProtex's® roll out campaign brought in the largest number of sales in ITV history.

FlexProtex® Online:

FlexProtex's® official online presence, www.TryFlexProtex.com, was built by ITV. With the structured content, unique upsell chain and intriguing persuasion architecture, it enjoys an above average Conversion Rate and brings in tremendous RPV (revenue per visit).

What kind of success is FlexProtex® now enjoying?

• Thousands of bottles of FlexProtex® are sold every week.
• This revolutionary product has helped tens of thousands of customers "Feel Good Again".
• The RicePatty Collection® continues to expand. Rice 'n Shine®, a delicious meal-replacement drink, is making its debut, and others, like FlexProtex Cream®, are on their way!