• Flex Protex

• Sea Vegg

Sea Vegg™

Virtually unheard of before March of 2005, Sea Vegg™ by FarmaSea® is now a household name and distributed in major retail chains such as Wal-Mart, Rite Aide and GNC. How did this product come to experience this kind of success so quickly? Read about ITV's Total Solution for Sea Vegg™.

Scott Kennedy and Sea Vegg™ before ITV

In 1983 Scott Kennedy discovered the amazing benefits of seaweed when his mother began to take the seaweed supplements.

After this initial discovery, Scott continued to research the health benefits of seaweed. While he experienced personal benefits from taking Sea Vegg™ every day, he also watched as his Sea Vegg™ supplements helped hundreds of people enjoy improved health.

After many years of research, Scott and his accredited marine scientists in the U.S. and Ireland, chose twelve varieties of edible sea vegetation from over 10,000 varieties, for their superior nutritional value. The sea vegetation in Sea Vegg™ is now harvested from the pristine Type A waters off the western coast of Ireland in cooperation with the Irish Government.

Scott Kennedy, President of FarmaSea® Health, Partners with ITV

Scott knew Sea Vegg™ by FarmaSea® was a winning product, but working independently he was unable to mass market this amazing dietary supplement. He knew that Donald Barrett's long form interview television show was the perfect forum to tell the world about the life-changing health benefits of Sea Vegg™ by FarmaSea®.

The ITV Solution:

• ITV Studios produced an engaging interview with host, Donald Barrett
• ITV Media researched the demographics of their target audience, and after a successful test launched the campaign into a full scale roll-out
• ITV Creative Services crafted persuasive product literature to boost the back end sales

Sea Vegg™ Success Story

Sea Vegg™ was an instant DR home run! Hundreds of thousands of bottles of Sea Vegg™ have been sold, and the Sea Vegg™ infomercial has consistently ranked in the top 10 and 20 since March of 2005.

Sea Vegg™ Online

Sea Vegg's™ official online presence, www.tryseavegg.com, was built by ITV. With the structured content, unique upsell chain and intriguing persuasion architecture, it enjoys an above average Conversion Rate and brings in tremendous RPV (Revenue Per Visit).

What kind of success is Sea Vegg™ by FarmaSea® now enjoying?

• Thousands of bottles of Sea Vegg™ are sold every week
• Sea Vegg™ is available in retail chains such as WalMart, Rite Aide, and GNC.
• Sea Vegg™ has customers in all fifty states and internationally!